Practical AI help for small business owners who want less overwhelm
The calm AI way
AI made calmer, clearer & more human
AI is here to stay, and when used well, it can transform how your business grows. Every day, new platforms, tools, and promises are marketed to small business owners, faster growth, more automation, more output, more scale.
But more tools don’t automatically lead to better business.
For most small business owners, they lead to more noise, more pressure, and more overwhelm.
I help small business owners use AI in a calm, considered, and strategic way, aligned with their expertise and ambitions. I only work with, and teach, a small intentional set of AI platforms, prioritising clarity, confidence, and real-world business performance over trends or noise.
calm AI courses and email consultancy are designed to be universally applicable, supporting businesses anywhere in the world, regardless of location, currency, or market. All pricing is shown in USD, and your local currency will be calculated automatically at checkout.
There’s no tech jargon. Just calm, real human guidance.
Meet the Founder
Hello, I’m Alice. I’m a creative small business owner, course creator and lifelong problem-solver! I know first-hand how overwhelming running a business can feel, especially when technology starts shouting louder than you can think.
I’ve built and run multiple small businesses over the years, from online and bricks-and-mortar retail, to a co-working space and natural home fragrance brand, all whilst navigating the unpredictable nature of parenting, perimenopause, and a neurodiverse brain that craves clarity within the chaos.
calm AI exists because I saw too many brilliant, creative minds feeling intimidated, behind, or simply overwhelmed by AI, when it could actually make their working lives so much simpler. And yes, help improve your sales intentions too. AI is something I have, surprisingly, fell in love with!
I teach AI in a way that is:
calm and practical not overwhelming
human-centred
realistic for small businesses
made simple and easy to understand for busy, creative, easily-overstimulated minds
With the perspective of a business owner who understands real-world pressures, I guide you to use AI to think more clearly, communicate with confidence, plan more effectively, and make smarter decisions at scale, so your business can grow with greater ease, direction, and momentum, without losing its soul.
My aim is simple: to help small business owners use AI as a positive tool, not another thing to overwhelm their already busy lives and nervous systems!